The Domain Name Association is a large and growing trade association that promotes growth and innovation, provides resourcing and networking opportunities, and communications for the great industry of Domain Names.

We are on a mission to elevate awareness of the benefits, value and innovation potential available through the crucial Internet technology of Domain Names, DNS and Top Level Domains.

Presenting the Power of Domain Names

Domain names are powerful, enabling technology – aiding billions of Internet users to find what they are looking for, transact, connect, and communicate daily.  The utility, benefit, and innovation possible using domain names is virtually limitless.

Domain names are unique addresses on the Internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.

The Domain Name Association (the DNA) brings together the domain name industry to provide the expertise and content that businesses and marketers need. Whether you’re a marketer, domain expert, or just learning more about the industry, take a look at some of our featured resources below.

       Hidden Advantages of a Relevant

Domain Name Extension

A study commissioned by the DNA on the impact of domain name choice on SEO

What is the Domain Name Association?

The Domain Name Association (The DNA) is a non-profit global business association established as an industry-led effort to:

    • Increase awareness of domain names and share the value they provide as a primary tool for users to navigate the Internet
    • Foster a healthy domain environment, increase adoption of domain names and ensure they’re accepted across browsers, web forms, and other digital vehicles
    • Provide access to expertise and resources, enabling domain name stakeholders, DNA members and partners organizations to collaborate and share knowledge to solve the crucial commercial issues facing the domain name industry.

The DNA is the first industry trade association to represent the interests of the entire domain name industry with regard to provisioning, expanded adoption and use of domain names. Domain names are unique addresses on the internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.

Stay Up To Date with The DNA

 

10 Ways to Use Domain Names to

Enhance Your Brand

Inventive ways to enhance your brand’s presence using domain names

DNA Blog and Member News

Digitization and the Art Market

Member

During Art Basel in June, a dealer said to me in private: “data is money.” In my numerous conversations with galleries, artists and curators during the world’s flagship art fair, I quickly realized this had been a commonplace thesis. Data, in this case, is a wide term: all types of it, including vídeo, sound and […]

The post Digitization and the Art Market appeared first on .ART.

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.ART is now one of the top-50 biggest selling domains!

Member

One of the few economic areas that has been showing steady growth through decades is art. And .ART, as the only domain zone for art world, fits the tendency. Of more than a thousand domain extensions, .ART has taken 50th place in the global Namestat ranking of the biggest selling domains. As of today we […]

The post .ART is now one of the top-50 biggest selling domains! appeared first on .ART.

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Adopter stories: “Art is a human need and a human instinct”

Member

When I first logged on to www.dada.art , it reminded me of the Windows’ Paint app, but in the best possible way! With a friendly and simple interface, it is far from intimidating with an oversupply of options that you find in Photoshop and many other creative apps. When all you have is a few […]

The post Adopter stories: “Art is a human need and a human instinct” appeared first on .ART.

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How .ORG Can Help Keep You Healthy

Member

Highlighting Organizations on the .ORG Domain that Promote Health and Wellness

By Tony Connor, Marketing Operations Manager, Public Interest Registry

Regular physical activity, eating healthy, and managing your stress levels are all ingredients that contribute to a person’s overall physical …

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.ART in China: Zhang Jin exhibition opening in Beijing

Member

Back in 2018 .ART obtained government permits to operate in China and formed a partnership with Alibaba Cloud. Success didn’t take long: China is now the biggest .ART market in terms of sales. The team is visiting Beijing to continue the dialogue with Chinese art institutions, businesses and registrars. The opening ceremony of the long-awaited […]

The post .ART in China: Zhang Jin exhibition opening in Beijing appeared first on .ART.

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Domain sales seasonality

Member

Coats are mostly bought in the autumn, umbrellas during the rainy season, and you probably don’t start thinking about your Halloween costume until a week before. Turns out domain sales have seasonality too. There is sales growth from January to April, downturn from May to August with the following sales growth in September-November and slowdown […]

The post Domain sales seasonality appeared first on .ART.

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Banksy Creates a Stab-Proof Vest for Glastonbury Headliner – British rapper Stormzy

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Stormzy became the first black British solo artist to headline Glastonbury in its 49-year history, delivering a high-charged, political and even emotional performance on the venue’s legendary Pyramid Stage. The 25-year-old also became the second-youngest headliner at the festival (after a 24-year-old David Bowie). Stormzy has spoken about the knife crime wave that has plagued […]

The post Banksy Creates a Stab-Proof Vest for Glastonbury Headliner – British rapper Stormzy appeared first on .ART.

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’Oscars’ of Digital Innovation in Art

Member

For the third time already, .ART is supporting the nomination “Digital Innovation in Art” award as a part of Investor Allstars 2019. This year, greater than before, the proliferation of technology has been making an impact on the core ways art is being perceived, created and managed. Investor Allstars is one of the most important […]

The post ’Oscars’ of Digital Innovation in Art appeared first on .ART.

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PIR Welcomes Renewed .ORG Agreement

Member

Dear .ORG Community:

ICANN has renewed the .ORG Registry Agreement to be consistent with the standard registry agreements already in place for more than 1,200 other top-level domain extensions in the marketplace. This is an encouraging milestone as it demonstrates …

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Special report: Venice Biennale

Member

The Venice Biennale is the oldest, most iconic and important contemporary art event in the world. Founded in 1895, it remains today, as it has for over a century, a unique event that provides an unmitigated glimpse into the art world today. The 2019 Venice Biennale (May 11 – November 24), offers a moment to […]

The post Special report: Venice Biennale appeared first on .ART.

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Adopter stories: “I am a multipotentialite”

Member

Once upon a time Perry Knoppert created a show where he was the first foreign taxi driver in Beijing, exploring the intercultural communication between the locals and westerners. Everything he’s done since is just as imaginative, if not more. .ART caught up with Perry in Amsterdam to talk about his latest project Support4.art Foundation, his […]

The post Adopter stories: “I am a multipotentialite” appeared first on .ART.

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Domain Name
Registrations at a Glance

A comprehensive look at the industry’s domain name registration growth

Healthy Domain Initiative 

Healthy practice recommendations for domain registries and registrars

Domains In Use In The Wild

(source: InTheWild.Domains)

Have a look at some interesting and creative websites submitted from around the Internet that showcase the innovation and creativity of individuals and organizations that leverage domain names in creative and powerful ways.