Join us in highlighting the use and benefits of domain names, DNS and TLDs, and supporting the growth and development of a healthy, vibrant and stable Internet domain industry.
Presenting the Power of Domain Names
Domain names are powerful, enabling technology – aiding billions of Internet users to find what they are looking for, transact, connect, and communicate daily. The utility, benefit, and innovation possible using domain names is virtually limitless.
Domain names are unique addresses on the Internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.
The Domain Name Association (the DNA) brings together the domain name industry to provide the expertise and content that businesses and marketers need. Whether you’re a marketer, domain expert, or just learning more about the industry, take a look at some of our featured resources below.
Hidden Advantages of a Relevant
Domain Name Extension
A study commissioned by the DNA on the impact of domain name choice on SEO
What is the Domain Name Association?
The Domain Name Association (The DNA) is a non-profit global business association established as an industry-led effort to:
- Increase awareness of domain names and share the value they provide as a primary tool for users to navigate the Internet
- Foster a healthy domain environment, increase adoption of domain names and ensure they’re accepted across browsers, web forms, and other digital vehicles
- Provide access to expertise and resources, enabling domain name stakeholders, DNA members and partners organizations to collaborate and share knowledge to solve the crucial commercial issues facing the domain name industry.
The DNA is the first industry trade association to represent the interests of the entire domain name industry with regard to provisioning, expanded adoption and use of domain names. Domain names are unique addresses on the internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.
Stay Up To Date with The DNA
10 Ways to Use Domain Names to
Enhance Your Brand
Inventive ways to enhance your brand’s presence using domain names
DNA Blog and Member News
Member .FAN moved into general availability this week, and it’s quickly proving to be a crowd-pleaser. Initial registrations in the first 24 hours were well in line with some of our most popular new TLD…
Report Reveals Growth in e-Commerce, Smartphone use and Impact of Domain Name in Search Results Released at the end of November, 2018, this survey reveals a variety of trends, such as the weight that Internet users place upon the...
Member For the 3rd consecutive year, Radix was at Web Summit to support its community for startups, the Startup League, backing over 40 startups that have been built on Radix TLDs.
Member Last week, .ONLINE, surpassed 1 million domains under management. As predicted by Radix at the launch of General Availability in August 2015, .ONLINE has hit this milestone around its 3rd anniversary. .ONLINE is one among the few nTLDs that have cros…
The Domain Name Association had an opportunity to highlight the Domain Connect Initiative at the recent Barcelona ICANN Meeting, partnering with WP-Engine, 1&1, Microsoft, Google, GoDaddy and other leading companies, highlighting DomainConnect and helping ICANN...
Registrations at a Glance
A comprehensive look at the industry’s domain name registration growth
Healthy Domain Initiative
Healthy practice recommendations for domain registries and registrars