What is the Domain Name Association?

The Domain Name Association (“The DNA”) is a non-profit global business association that represents the interests of the domain name industry. Its members are groups, businesses, and individuals involved in the provision, support, and sale of domain names. This includes such organizations as domain name registries, registrars, resellers, and registry service providers, as well as those with an interest in internet naming and innovation with domain names.


The Domain Name Association aims to play a key role in helping consumers, business, public-benefit organizations, and others understand the benefits and take advantage of the Internet name space. It is the first-ever industry trade association to represent the interests of the domain name industry to promote, advance, and support the common interests of the industry with regards to the provisioning, expanded adoption, and use of domain names.


Domain names are an essential but often overlooked component of the Internet.  The intent of the Domain Name Association is to build trust, exchange ideas, educate, and raise awareness of domain related issues.


We invite all stakeholders in the domain name industry to join the Domain Name Association to work together to support our shared objectives.


The vision and mission of the Domain Name Association


Our Vision
“Highlight the benefits and drive the development, use, and adoption of TLDs, domain names and DNS as essential components of online identity.”.

Our Mission

“Highlight the use, potential and benefits of domains and DNS and a vibrant, robust, and trusted domain name system while fostering innovation, sustainable growth and utilization in the marketplace.”


Our first priority is to educate Internet users around the world about the top-level domains (TLDs).  This is gTLDs, ccTLDs, and new TLDs released through ICANN’s New gTLD Program, such as GeoTLDs, Brand TLDs, Verified TLDs, and an expanded number of generic top level domains. The Internet landscape is constantly evolving and changing, and research shows that Internet users are often unaware of these changes or how to best engage with existing and new gTLDs. We are working together to develop educational resources and campaigns to prepare users for these changes and support the success of domains and top-level domains.


Who should get involved in this effort?


Any organization that is engaged in the business of distributing, selling, launching, or administering domain names is encouraged to participate. This includes ccTLDs, gTLDs, Registries, Registrars, potential new gTLD applicants, domain registry operators and service providers, web hosting companies, secure certificate authorities, browser and software developers, and domain brokers, appraisers and resellers.


Why should your organization get involved?


The Domain Name Association is the first industry trade group to specifically represent the interests of the domain name industry. This is an opportunity for your organization to collaborate with your peers in the domain name industry to work together to promote and ensure success through a period of major innovation and change in the evolving Internet namespace. Learn more about the value of membership.

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