The Domain Name Association is a large and growing trade association that promotes growth and innovation, provides resourcing and networking opportunities, and communications for the great industry of Domain Names.

We are on a mission to elevate awareness of the benefits, value and innovation potential available through the crucial Internet technology of Domain Names, DNS and Top Level Domains.

Presenting the Power of Domain Names

Domain names are powerful, enabling technology – aiding billions of Internet users to find what they are looking for, transact, connect, and communicate daily.  The utility, benefit, and innovation possible using domain names is virtually limitless.

Domain names are unique addresses on the Internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.

The Domain Name Association (the DNA) brings together the domain name industry to provide the expertise and content that businesses and marketers need. Whether you’re a marketer, domain expert, or just learning more about the industry, take a look at some of our featured resources below.

       Hidden Advantages of a Relevant

Domain Name Extension

A study commissioned by the DNA on the impact of domain name choice on SEO

What is the Domain Name Association?

The Domain Name Association (The DNA) is a non-profit global business association established as an industry-led effort to:

    • Increase awareness of domain names and share the value they provide as a primary tool for users to navigate the Internet
    • Foster a healthy domain environment, increase adoption of domain names and ensure they’re accepted across browsers, web forms, and other digital vehicles
    • Provide access to expertise and resources, enabling domain name stakeholders, DNA members and partners organizations to collaborate and share knowledge to solve the crucial commercial issues facing the domain name industry.

The DNA is the first industry trade association to represent the interests of the entire domain name industry with regard to provisioning, expanded adoption and use of domain names. Domain names are unique addresses on the internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.

Stay Up To Date with The DNA

 

10 Ways to Use Domain Names to

Enhance Your Brand

Inventive ways to enhance your brand’s presence using domain names

DNA Blog and Member News

The Magic of Storytelling: Kate Buckley on How to Spin a Yarn and Land a Whale

Member

Stories aren’t just for children. Kate Buckley, CEO of Buckley Media, took the .GLOBAL Keynote Hall stage on Monday to convince the NamesCon Global audience that storytelling can be an incredibly effective tool for those in the domain industry. Stories have been an important part of Kate’s life; she believes that “stories help us know […]

The post The Magic of Storytelling: Kate Buckley on How to Spin a Yarn and Land a Whale appeared first on NamesCon.

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Domain Trends and Insights According to Paul Nicks

Member

Trends come and go, and this applies to the domaining industry as well. On the second day of NamesCon Global 2019, GoDaddy Senior VP of Aftermarket Paul Nicks took the keynote stage to discuss all the emerging trends within the industry this year, while also sharing some valuable insights. Demand for aftermarket domains is growing, […]

The post Domain Trends and Insights According to Paul Nicks appeared first on NamesCon.

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From Founder and Billionaire: Bhavin Turakhia Shares Stories and Insight From His Journey

Member

As one of India’s youngest self-made billionaires, Bhavin Turakhia’s was one of the most highly anticipated keynotes at NamesCon Global 2019. How did he do it? As founder and CEO of Flock, Radix, CodeChef, and Ringo, as well as the co-founder of Directi, Media.net and Zeta, it wasn’t necessarily an easy journey. Starting out as […]

The post From Founder and Billionaire: Bhavin Turakhia Shares Stories and Insight From His Journey appeared first on NamesCon.

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.FAN Is Off and Running

Member .FAN moved into general availability this week, and it’s quickly proving to be a crowd-pleaser. Initial registrations in the first 24 hours were well in line with some of our most popular new TLD…

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Radix’s .ONLINE surpasses 1 million domains

Member Last week,  .ONLINE, surpassed 1 million domains under management. As predicted by Radix at the launch of General Availability in August 2015, .ONLINE  has hit this milestone around its 3rd anniversary. .ONLINE is one among the few nTLDs that have cros…

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.luxe: Ethereum-Adressen gibt es jetzt unkompliziert

Member

Die London Stock Exchange Group gibt mit .luxe Top-Level-Domains heraus, die man sowohl für Adressen im World Wide Web als auch für Ethereum-Transaktionen nutzen kann. Dafür schloss sie sich mit Industriegrößen wie Minds + Machines Group Limited (MMX), Alibaba Cloud und einem Teil des Ethereum-Teams zusammen..

 

Published on BTC-ECHO

The post .luxe: Ethereum-Adressen gibt es jetzt unkompliziert appeared first on mmx.co.

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Minds + Machines Group – .luxe market open

Member

As part of their strategy to increase market share and awareness of the Company, Minds + Machines are greatly encouraged by the progress of the .luxe initiative and ongoing collaboration with Ethereum’s Ethereum Name Service, which is helping to position MMX as a leading innovator within the industry.

 

Published on BRR Media

The post Minds + Machines Group – .luxe market open appeared first on mmx.co.

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DNA Members mmx.co Opens London Stock Exchange to Mark Launch of .LUXE

Minds + Machines Group Limited (AIM: MMX), The top-level domain registry company was joined by commercial partners Alibaba Cloud and Ethereum to open trading on the London Stock Exchange in celebration of the official launch of .luxe. .luxe is the first top-level domain designed to resolve naming conventions both on the World Wide Web and the Ethereum blockchain. The Company also announces that it is now a member of London Stock Exchange’s Issuer Services Marketplace enabling the Company to generate deeper awareness amongst London Stock Exchange Group listed companies for .luxe and its wider portfolio of new domain name extensions.

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Domain Name
Registrations at a Glance

A comprehensive look at the industry’s domain name registration growth

Healthy Domain Initiative 

Healthy practice recommendations for domain registries and registrars

Domains In Use In The Wild

(source: InTheWild.Domains)

Have a look at some interesting and creative websites submitted from around the Internet that showcase the innovation and creativity of individuals and organizations that leverage domain names in creative and powerful ways.