Join us in highlighting the use and benefits of domain names, DNS and TLDs, and supporting the growth and development of a healthy, vibrant and stable Internet domain industry.

Presenting the Power of Domain Names

Domain names are powerful, enabling technology – aiding billions of Internet users to find what they are looking for, transact, connect, and communicate daily.  The utility, benefit, and innovation possible using domain names is virtually limitless.

Domain names are unique addresses on the Internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.

The Domain Name Association (the DNA) brings together the domain name industry to provide the expertise and content that businesses and marketers need. Whether you’re a marketer, domain expert, or just learning more about the industry, take a look at some of our featured resources below.

       Hidden Advantages of a Relevant

Domain Name Extension

A study commissioned by the DNA on the impact of domain name choice on SEO

What is the Domain Name Association?

The Domain Name Association (The DNA) is a non-profit global business association established as an industry-led effort to:

    • Increase awareness of domain names and share the value they provide as a primary tool for users to navigate the Internet
    • Foster a healthy domain environment, increase adoption of domain names and ensure they’re accepted across browsers, web forms, and other digital vehicles
    • Provide access to expertise and resources, enabling domain name stakeholders, DNA members and partners organizations to collaborate and share knowledge to solve the crucial commercial issues facing the domain name industry.

The DNA is the first industry trade association to represent the interests of the entire domain name industry with regard to provisioning, expanded adoption and use of domain names. Domain names are unique addresses on the internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.

Stay Up To Date with The DNA

 

10 Ways to Use Domain Names to

Enhance Your Brand

Inventive ways to enhance your brand’s presence using domain names

DNA Blog and Member News

.luxe: Ethereum-Adressen gibt es jetzt unkompliziert

Member

Die London Stock Exchange Group gibt mit .luxe Top-Level-Domains heraus, die man sowohl für Adressen im World Wide Web als auch für Ethereum-Transaktionen nutzen kann. Dafür schloss sie sich mit Industriegrößen wie Minds + Machines Group Limited (MMX), Alibaba Cloud und einem Teil des Ethereum-Teams zusammen..

 

Published on BTC-ECHO

The post .luxe: Ethereum-Adressen gibt es jetzt unkompliziert appeared first on mmx.co.

Easy Payments & Registrar Channel Lead Solid 6-month 2018  .CLUB Premium Sales of $500,000

Member

As we roll in toward the end of 2018, we took a look at our premium name sales for the first half of the year and the historical impact of our Names.club “Easy Payments” financing platform. Q1 & Q2 2018 The registrar channel and our Tiered Premium program continue to thrive with 2,072 premium names […]

The post Easy Payments & Registrar Channel Lead Solid 6-month 2018  .CLUB Premium Sales of $500,000 appeared first on .Club Blog.

#FutureOnTech: Building the future on .TECH domains

Member In line with Radix’s focus on end-customer marketing, Radix has launched a high-impact promotional campaign for .TECH, one of its most successful TLDs. The campaign, which is called #FutureOnTech, showcases 50+ .TECH uses cases encompassing funded star…

DNA Members mmx.co Opens London Stock Exchange to Mark Launch of .LUXE

Minds + Machines Group Limited (AIM: MMX), The top-level domain registry company was joined by commercial partners Alibaba Cloud and Ethereum to open trading on the London Stock Exchange in celebration of the official launch of .luxe. .luxe is the first top-level domain designed to resolve naming conventions both on the World Wide Web and the Ethereum blockchain. The Company also announces that it is now a member of London Stock Exchange’s Issuer Services Marketplace enabling the Company to generate deeper awareness amongst London Stock Exchange Group listed companies for .luxe and its wider portfolio of new domain name extensions.

Domain Name
Registrations at a Glance

A comprehensive look at the industry’s domain name registration growth

Healthy Domain Initiative 

Healthy practice recommendations for domain registries and registrars

Domains In Use In The Wild

(source: InTheWild.Domains)

Have a look at some interesting and creative websites submitted from around the Internet that showcase the innovation and creativity of individuals and organizations that leverage domain names in creative and powerful ways.