The Domain Name Association is a large and growing trade association that promotes growth and innovation, provides resourcing and networking opportunities, and communications for the great industry of Domain Names.
We are on a mission to elevate awareness of the benefits, value and innovation potential available through the crucial Internet technology of Domain Names, DNS and Top Level Domains.
Presenting the Power of Domain Names
Domain names are powerful, enabling technology – aiding billions of Internet users to find what they are looking for, transact, connect, and communicate daily. The utility, benefit, and innovation possible using domain names is virtually limitless.
Domain names are unique addresses on the Internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.
The Domain Name Association (the DNA) brings together the domain name industry to provide the expertise and content that businesses and marketers need. Whether you’re a marketer, domain expert, or just learning more about the industry, take a look at some of our featured resources below.
Hidden Advantages of a Relevant
Domain Name Extension
A study commissioned by the DNA on the impact of domain name choice on SEO
What is the Domain Name Association?
The Domain Name Association (The DNA) is a non-profit global business association established as an industry-led effort to:
- Increase awareness of domain names and share the value they provide as a primary tool for users to navigate the Internet
- Foster a healthy domain environment, increase adoption of domain names and ensure they’re accepted across browsers, web forms, and other digital vehicles
- Provide access to expertise and resources, enabling domain name stakeholders, DNA members and partners organizations to collaborate and share knowledge to solve the crucial commercial issues facing the domain name industry.
The DNA is the first industry trade association to represent the interests of the entire domain name industry with regard to provisioning, expanded adoption and use of domain names. Domain names are unique addresses on the internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.
Stay Up To Date with The DNA
10 Ways to Use Domain Names to
Enhance Your Brand
Inventive ways to enhance your brand’s presence using domain names
DNA Blog and Member News
Member The first set of “new” generic top-level domains, or gTLDs, were delegated in October 2013. Until then there were only 22 gTLDs and about 250 country-level domains in existence to cater to the entire namespace on the Internet. 5 years, 1232…
We’re very pleased to announce some price changes and additions to our Tier premium names available through the registrar channel, including the addition of many high-value names that have never been offered by registrars. We are adding a NEW tier with a suggested retail price of $19,000, containing approximately 117 names. These are names that […]
There have been a few posts regarding increases to the .CLUB wholesale pricing that we would like to clarify. First, as the Registry Operator, we only set the wholesale price for a domain registration/renewal. Our registrar and reseller partners are responsible for setting their desired margin and retail price, and, frankly, there is a wide […]
As 2018 winds to a close, we want to take a moment to thank YOU! Everyone at .CLUB appreciates the support of our friends, family, business partners and everyone who has registered a .CLUB domain name. 2018 has been a great year of growth for us. We crossed the 1.5 million registration mark, we were […]
Member .FAN moved into general availability this week, and it’s quickly proving to be a crowd-pleaser. Initial registrations in the first 24 hours were well in line with some of our most popular new TLD…
Report Reveals Growth in e-Commerce, Smartphone use and Impact of Domain Name in Search Results Released at the end of November, 2018, this survey reveals a variety of trends, such as the weight that Internet users place upon the...
Registrations at a Glance
A comprehensive look at the industry’s domain name registration growth
Healthy Domain Initiative
Healthy practice recommendations for domain registries and registrars