Presenting the Power of Domain Names
Domain names are unique addresses on the internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.
The Domain Name Association (the DNA) brings together the domain name industry to provide the expertise and content that businesses and marketers need. Whether you’re a marketer, domain expert, or just learning more about the industry, take a look at some of our featured resources below.
Hidden Advantages of a Relevant
Domain Name Extension
A study commissioned by the DNA on the impact of domain name choice on SEO
10 Ways to Use Domain Names to
Enhance Your Brand
Inventive ways to enhance your brand’s presence using domain names
Registrations at a Glance
A comprehensive look at the industry’s domain name registration growth
Healthy Domain Initiative
Healthy practice recommendations for domain registries and registrars
by Mason Cole Vice President, Donuts Inc. Chair of DNA Healthy Domains Initiative Committee The domain name system is in good health. But it’s about to get even better. In 2016, the DNA undertook an effort in 2016 it named the Healthy Domains Initiative (HDI). It’s...read more
Guest Post by Universal Acceptance Steering Group Secretary General Don Hollander Since 2006 the Domain Name System (DNS) has expanded dramatically, not only fueling competition, choice and innovation, but truly enabling a multi-lingual Internet. There are now more...read more
What is the Domain Name Association?
The Domain Name Association (The DNA) is a non-profit global business association established as an industry-led effort to:
- Increase awareness of domain names and share the value they provide as a primary tool for users to navigate the Internet
- Foster a healthy domain environment, increase adoption of domain names and ensure they’re accepted across browsers, web forms, and other digital vehicles
- Provide access to expertise and resources, enabling domain name stakeholders, DNA members and partners organizations to collaborate and share knowledge to solve the crucial commercial issues facing the domain name industry.
The DNA is the first industry trade association to represent the interests of the entire domain name industry with regard to provisioning, expanded adoption and use of domain names. Domain names are unique addresses on the internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.