DNA University Previous Sessions

Replay informational webinars hosted by the Domain Name Association’s DNA University to learn about advanced topics in the domain name industry.

Click here for a full listing of upcoming DNA University events.


I’ve registered this domain… now what? What domainers need to know about SEO.

Date: Tue, Mar 29, 2016 4:00 PM – 5:00 PM

DNA University, in conjunction with the Search Engine Marketing Professional Organization (SEMPO) brings you this webinar on SEO tips for domain names.

Speaker – Steve Plunkett, Rockfish
Moderator – Jeff Sass, .CLUB

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The Impact of ccTLD Registrations at the Second Level [Interview]

Date: 3 March 2016

This DNA University session features an interview by DNA University Dean Tony Kirsch on the experience of introducing ccTLD registrations at the second-level. The interview features Oliver Hope, Director of Registry Services for Nominet and David Morrison, Chief Marketing Officer at NZRS (the .nz Registry). The discussion reveals the methods used to gain grass roots approval of the change, the impact the change has had today and what may be expected as we move into the future.

Featured Speakers:

  • Oliver Hope, Director of Registry Services for Nominet
  • David Morrison, Chief Marketing Officer at NZRS
  • Tony Kirsch (Moderator), Head of Global Consulting, Neustar

Read the interview transcript.


The Backstory of GoDaddy’s Acquisition of the Worldwide Media Portfolio [Webinar]

Date: 15 December 2015, 23:00-24:00 UTC

This DNA University session features a conversation between Tony Kirsch, Head of TLD Consulting, Neustar (and Dean, DNA University) & Paul Nicks, Senior Director of Aftermarket, GoDaddy.

Featured speakers:

  • Paul Nicks, Senior Director of Aftermarket, GoDaddy
  • Tony Kirsch (Moderator), Head of Global Consulting, Neustar


Selecting the Right Launch Strategy for your TLD [Webinar]

Date: 22 September 2015, 15:00-16:00 UTC

“Selecting the Right Launch Strategy for your TLD” shared industry insights from prominent registry experts and pioneers.

Presented by a panel of experts drawn from the DNA membership and the wider industry, attendees enjoyed a masterclass-style session outlining strategies that have worked (and lessons from some that were not as successful) in a range of TLDs, including approaches to Sunrise, Landrush and more recent concepts such as Early Access Programs.

Featured industry thought leaders and new TLD pioneers:

  • Alex Kinchin-Smith, Director of Projects and Programs, .LONDON
  • Karn Jajoo, PR and Communications Manager, Radix
  • Lori Anne Wardi, Vice President, Neustar
  • Shelialla Stokes, Director Product Management, GoDaddy
  • Dan Schindler, Co-Founder, Donuts
  • Jennifer Standiford, Online Presence and Domain Name Industry Executive, Web.com
  • Tony Kirsch (Moderator), Head of Global Consulting, Neustar


Premium Domain Name Planning [Webinar]

Date: 28 July 2015, 15:00-16:00 UTC

“Premium Domain Name Planning” shared industry insights from prominent registry experts and pioneers.

Attendees heard the success stories of 8 seasoned registry operators and registrars as they shared their premium name experiences and best practices.

Subjects discussed included:

  • Premium name selection process.
  • Premium name marketing strategies.
  • Guidance for premium names in non-English speaking markets.

Premium name planning is an important part of your business plan. Understand methods and strategies used by others. Carefully planned premium name selection, and marketing efforts are crucial for success as a domain name registry. Learn how to work with or partner with registrars on your program.

Featured industry thought leaders and new TLD pioneers:  

  • Christian Voss, Marketing & PR Director, Sedo
  • Dan Schindler, Co-Founder, Donuts
  • Jeff Sass, Chief Marketing Officer, .CLUB
  • Mark Delzoppo, Business Operations Manager, Naming Services Division, ARI Registry Services
  • Matt Overman, VP & GM, Aftermarket and Premium Domains, Rightside
  • Monte Cahn, President & Director, RightOfTheDot
  • Rich Merdinger, VP of Domains, GoDaddy
  • Tobias Flaitz, CEO, Sedo
  • Tony Kirsch (Moderator), Head of Global Consulting, ARI Registry Services