Presenting the Power of Domain Names

Domain names are unique addresses on the internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.

The Domain Name Association (the DNA) brings together the domain name industry to provide the expertise and content that businesses and marketers need. Whether you’re a marketer, domain expert, or just learning more about the industry, take a look at some of our featured resources below.

       Hidden Advantages of a Relevant

Domain Name Extension

A study commissioned by the DNA on the impact of domain name choice on SEO

10 Ways to Use Domain Names to

Enhance Your Brand

Inventive ways to enhance your brand’s presence using domain names

Domain Name
Registrations at a Glance

A comprehensive look at the industry’s domain name registration growth

Healthy Domain Initiative 

Healthy practice recommendations for domain registries and registrars

DNA Blog

InTheWild.Domains

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What is the Domain Name Association?

The Domain Name Association (The DNA) is a non-profit global business association established as an industry-led effort to:

    • Increase awareness of domain names and share the value they provide as a primary tool for users to navigate the Internet
    • Foster a healthy domain environment, increase adoption of domain names and ensure they’re accepted across browsers, web forms, and other digital vehicles
    • Provide access to expertise and resources, enabling domain name stakeholders, DNA members and partners organizations to collaborate and share knowledge to solve the crucial commercial issues facing the domain name industry.

The DNA is the first industry trade association to represent the interests of the entire domain name industry with regard to provisioning, expanded adoption and use of domain names. Domain names are unique addresses on the internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.